The young entrepreneur's guide to starting & running a business : turn your ideas into money! Cover Image

The young entrepreneur's guide to starting & running a business : turn your ideas into money! / Steve Mariotti with Debra DeSalvo.

Mariotti, Steve, 1953- (Author). DeSalvo, Debra. (Added Author).

Summary:

"Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful"-- Provided by publisher.

Record details

ISBN: 9780385348546
ISBN: 0385348541
Physical Description: xvi, 480 pages : illustrations ; 24 cm
Edition: First edition
Publisher: New York : Crown Business, [2014]

Content descriptions

General Note:

"Completely revised and updated."--Cover.

Formatted Contents Note:

Pt. 1. Create your business -- Ownership is powerful -- Recognizing business opportunities -- Entrepreneurship and the economy -- Choosing the right legal structure for your business -- Raising the money to start it up! -- Pt. 2. Connect with customers -- Market research -- Marketing (online and off!) -- Doing good is good business -- Sell like a pro -- Negotiation and communication -- Pt. 3. Manage your money -- Economics of one unit -- Use financial statements to steer your business -- Step-by-step bookkeeping for entrepreneurs -- Pt. 4. Protect your business -- Safeguard your intellectual property -- Insurance for entrepreneurs -- Taxes and government regulations -- Pt. 5. Grow your business -- Managing your business -- Is it time to hire? -- Growth strategies -- Pt. 6. Harvest your business -- Exit strategies -- Invest now, love your life later -- Pt. 7. Write a winning business plan -- Sample business plan from a successful young entrepreneur.