Includes bibliographical references and index.

Foreword by Patricia Salber, MD -- Introduction -- Are you being served or sold? -- Cosmetics and advertising -- More is better, or is it? -- How skin acutally works -- Cosmetics vs. drugs -- The FryFace rules -- Marketing: a multi-billion dollar industry of illusion -- Seductive claims -- Products you don't need -- Withholding vital information from the consumer -- Repackaging -- Defining beauty as eternal youth -- Word games -- Scare tactics -- Buzzwords that tug the heartstrings -- Bizarre discoveries -- Cultural practices without scientific basis -- Cleansers -- Face washing -- How cleansers work -- Soap -- Soap-free cleansers -- Makeup removers -- Shampoo -- Masks -- Facials -- Skin regimen "essentials" that aren't necessary -- Exfoliants, scrubs & polishing cleansers -- Toners & astringents -- Primers -- Night cream -- Eye cream -- Serums & essences -- Free-from scare tactics -- Dose vs. toxicity -- Paraben-free -- Chemical-free -- Natural -- Petrolatum-free -- What you should avoid -- Nonsense claims -- Stem cells -- Hypoallergenic -- Non-comedogenic -- Dermatologist tested -- Nourishing -- Firming -- Polishing -- Anti-aging fairy tales -- Antioxidants -- Retinoids -- Hyaluronic acid -- What moisturizers really do -- The word moisturizer is a misnomer -- The basic recipe -- Misunderstood ingredients -- Consumer demand vs. effectiveness -- The real (but often overlooked) -- Fountain of youth: sunscreen -- What is sunscreen -- Selecting a sunscreen -- Common concerns about sunscreen -- Frequent questions -- Recommended products -- Reputable manufacturers -- Sunscreen -- My own testing -- A word about petroleum jelly -- Body moisturizers -- Facial moisturizers -- Lip balm -- Unnecessary products -- A skincare routine for helathy skin -- Beautiful you -- At FryFace.com, we believe -- The FryFace rules.