Includes bibliographical references (page 197).

Professional duties and opportunities / Dan Nehlen -- Responsibilities of a coach / Grant Teaff -- Inner drive and motivation / Bo Schembechler -- Professional conduct / Fisher DeBerry -- Career decision making / Jim Tressel --Coaching principles and priorities / Harold "Tubby" Raymond -- Keeping it small / Joe Paterno -- Staying true to you / Bobby Bowden -- Leading your team / Tom Osborne -- Pursuing your vision / Lou Holtz -- Program building and management / Bill Curry -- Building and sustaining a division I program / Bill Snyder -- Building and sustaining a divisional college program / Larry Kehres -- Building and sustaining a Junior college program / Dick Foster -- Building and sustaining a High School program / George Curry -- Promoting your program / Mack Brown -- Innovative and effective practice sessions/ Ron Schipper -- Planning and conducting productive practices / Gene Stallings -- Maximizing the ability of players / Joe Tiller - Conditioning for high performance / Mike Bellotti -- Adjusting for weather, injuries, and opponents / Hayden Fry -- Individual skills and team tactics / Dick Tomey -- The running game / Barry Alvarez -- The passing game / LaVell Edwards -- Run defense / R.C. Slocum -- Pass defense / Sonny Lubick -- The kicking game / Frank Beamer -- Game-winning strategies / Bill Mallory -- Scouting the opposition / Phil Fulmer -- Getting the competitive mental edge / Jim Young -- Offensive play calling in key game situations/ Frosty Westering / Making defensive calls / Jerry Sandusky -- Evaluating performance / Ken Sparks.